Conversation topics for online dating
(POF users tend to be in the 30 to 40 age range, notes Hosseini.) That being said, Hosseini believes features like this are becoming common.
“As platforms like Facebook adopt them, they’re going to become features you expect,” he says.
The dating service, often dubbed ‘POF’ by its users, was founded in 2003 then sold to Match Group in 2015 for 5 million.
But it has since remained fairly quiet, in terms of the state of its business, and has been slow to roll out upgrades even as Tinder soared. For starters, POF is gearing up to launch a collection of new features designed to bring its app into the more modern age of dating.
Based on similar scenarios where people stay put, dating apps are hopping.
Plenty of Fish is poised to lead the charge on that,” he adds.
Of course, some dating apps have added GIFs, emojis, photo sharing and other features, but even Match Group’s lead app, Tinder, doesn’t have a full lineup.
It’s interesting, then, that POF would get all these features first – especially because its demographic skews older.
The company also says it was seeing million in revenue at the time of its acquisition, and has been growing that in the double-digits since.
GIFs and illustrations aren’t being rolled out until 2018, but messaging, calling and photo sharing features are arriving today on i OS and Android.